The Rotten Lemon of Enlightenment


Creative Process Illustrated

Found some great videos on youtube about how people in the creative industries come up with their ideas. They were very insightful, reinforcing the importance of understanding the creative process and how best to encourage it.


It’s always interesting to learn the source of any idea, concept or product. Nothing is ever created from a vacuum void of information. Some of the coolest ideas come from just putting A and B together or even P and Y.


Found it interesting how they re-worked the brief inhouse to get the most out of it. The constant circulation of ideas through the creative team is also worth mentioning. It’s not always the quality of the idea that’s important but where it might lead.


Really liked the point they made about being in the zone and working around it for maximum effect.

References

YTShowandTell. (2010). Creative Process Illustrated: Benjamin Palmer . Retrieved Mar 30, 2011 from http://www.youtube.com/watch?v=aD457Dr1jx0

YTShowandTell. (2010). Creative Process Illustrated: Eric Kallman and Craig Allen of W+K . Retrieved Mar 30, 2011 from http://www.youtube.com/watch?v=aD457Dr1jx0  

YTShowandTell. (2010). Creative Process Illustrated: Terrence Kelleman . Retrieved Mar 30, 2011 from http://www.youtube.com/watch?v=aD457Dr1jx0



Photomedia and the Creative Personality

sleeping

Who said being a student was easy!

 

This week’s lecture by Juha Tolonen entitled Photomedia was in one word… bad. I guess it was inevitable when considering the quality of the last two lectures that something had to give. Last semester I did CMM1108 and Jung. J (2010) gave some very good advice in regard to presentations; “You’ll be lucky if the audience remembers one thing from your presentation”. This advice really helps the presenter focus their presentation and really emphasises the need for clear points. Juha’s had neither. I found myself wondering the entire time where is this going and more importantly what did he want me to take away from it? So much so when we were asked if we had any questions at the end I was tempted to ask that very question. I chose not to because I didn’t want to come across as being a smart ass or embarrass Juha as that wasn’t my intention. It was obvious he struggled with today’s lecture so there was no need to remind him of that in front of a hundred or so students. What I would have liked to see was more of his creative process and how it applied to his work. Much like a case study he could have taken us through a body of work from idea/concept to final works or exhibition. That’s assuming he was aware of his creative process in the first place which doesn’t always seem to be the case with creative types. With a clear focus I think Juha could really turn this presentation into something special but as is it was a bit of a disaster!

References

Jung. J (2010) CMM1108 – Communication and Digital Technology

Tolonen, J. (2011) Photomedia
https://jmdirstein.files.wordpress.com/2011/04/juha_tolonenlq.pdf

sleeping. (n.d) In Google Images [Digital image]. Retrieved March 25, 2011, from; http://www.lalalalaurenlikes.blogspot.com/