The Rotten Lemon of Enlightenment


Creative Process Illustrated

Found some great videos on youtube about how people in the creative industries come up with their ideas. They were very insightful, reinforcing the importance of understanding the creative process and how best to encourage it.


It’s always interesting to learn the source of any idea, concept or product. Nothing is ever created from a vacuum void of information. Some of the coolest ideas come from just putting A and B together or even P and Y.


Found it interesting how they re-worked the brief inhouse to get the most out of it. The constant circulation of ideas through the creative team is also worth mentioning. It’s not always the quality of the idea that’s important but where it might lead.


Really liked the point they made about being in the zone and working around it for maximum effect.

References

YTShowandTell. (2010). Creative Process Illustrated: Benjamin Palmer . Retrieved Mar 30, 2011 from http://www.youtube.com/watch?v=aD457Dr1jx0

YTShowandTell. (2010). Creative Process Illustrated: Eric Kallman and Craig Allen of W+K . Retrieved Mar 30, 2011 from http://www.youtube.com/watch?v=aD457Dr1jx0  

YTShowandTell. (2010). Creative Process Illustrated: Terrence Kelleman . Retrieved Mar 30, 2011 from http://www.youtube.com/watch?v=aD457Dr1jx0

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